The fourth reveal of television campaign supporting Nestlé product could be seen, among others, on Polsat, TV4, TVN, TVN7, TVN Mix and on selected theme channels. In the spot the two characters created by us for the sake of the movies – Maxer and Pitusiński, are competing on a race-track. According to the brand communication concept, Maxer symbolizes the saying “if you do something do it to the max.” Television spots are being created based on communication strategy created by FireFly Creation team in cooperation with Nestlé.

Maxer is a big, crispy wafer from Nestlé, created for men. Its main slogan is: ‘MAXER XXL. Quite a wafer. Zero pitu pitu”. In 2010 we were responsible for creative ideas and the realization of integrated campaign which accompanied the launch of the product. Currently, we provide further advertising support for the brand.

Watch Maxer brand projects on our portfolio.