We have elaborated its holistic communication concept for the Polish market.

‘We change television into intensive experience’ it’s our slogan launching Smart TV on Polish market. It’s a starting point for a launching campaign for the Poland’s first TV-set which gives the watchers three benefits at the same time:

- possibility to watch traditional television, Internet television, see albums of pictures and watch movies;
- possibility to manage applications and search for information and content from TV-set level;
- possibility to share emotions with other people through instant messengers.
The only thing the user has to do is to enter Smart TV Word according to the slogan ‘Join in’.

„At the beginning our task was to prepare an adaptation of Samsung global communication launching on Polish market the new product – Smart TV”, explains Ewa Buczny, Account Director. „Shortly it was made clear, though, that a direct translation of foreign slogans and ideas to Polish language wouldn’t be enough. Therefore our cooperation has developed much wider - we have elaborated a holistic communication strategy for Smart TV brand on Polish market”.

We have developed key visuals on which teaser and proper campaigns are based. We are the authors of the holistic communication concept for Smart TV, outdoor creation, press, POSM and online campaign. We are responsible for the localization of product’s website www.zmieniamytelewizje.pl altogether with iconography and content improvement.